TimeTree and DAC verify effectiveness of video formats using “MIRAI_DSP”
Tokyo, January 30, 2024 --- TimeTree, Inc. (TimeTree) and D.A.Consortium Inc. (DAC) are proud to announce the results of tests to verify the effectiveness of video formats using MIRAI_DSP(*1), an ad delivery service that utilizes data from the calendar sharing app TimeTree(*2). Segmented deliveries using schedules, life events, and other “future data”(*3) of TimeTree registered users showed positive results in brand lift surveys compared to deliveries that do not use future data, verifying that even with video formats, MIRAI_DSP effectively delivers ads that leverage user moments, significantly contributing to client companies’ marketing efforts.
TimeTree and DAC verify that “MIRAI_DSP” ad delivery service more than doubles CTR of targeted ads
Tokyo, November 16, 2023 --- TimeTree, Inc. (TimeTree) and D.A.Consortium Inc. (DAC) are proud to announce the results of tests to verify the effectiveness of MIRAI_DSP(*1), an ad delivery service that utilizes data from the calendar sharing app TimeTree. With MIRAI_DSP, segmented deliveries using “future data”(*2) of TimeTree registered users had a greater than two times CTR (click-through rate)compared to deliveries that do not use future data. Brand lift surveys also showed positive results, demonstrating that MIRAI_DSP effectively delivers ads that leverage user moments, significantly contributing to client companies’ marketing efforts.
TimeTree and DAC introduce “MIRAI_DSP,” an ad delivery service that utilizes the calendar sharing app TimeTree
Tokyo, October 4, 2023 --- TimeTree, Inc. (TimeTree) and D.A.Consortium Inc. (DAC) are proud to announce the joint development and introduction of MIRAI_DSP, an ad delivery service that utilizes the calendar sharing app TimeTree. With “future data”(*1) related to TimeTree user schedules and DAC’s various ad platforms, the new service is able to provide highly precise targeting and a wide range of ad deliveries that capture user moments.